In the world of social media things are not always black and white. There seems to be a lot of cross over for business and personal use on many social media platforms.
For example Facebook, Google+, Twitter, Instagram, Pinterest, MySpace and YouTube are used by individuals to network and share personal content. I think of these as being primarily personal social networking sites, yet these same platforms are also used effectively by businesses to interact with and promote to consumers.
Sites that are aimed more at business and professional use include LinkedIn, Ning and Plaxo which are primarily business networking tools.
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